This will tell your viewers exactly what your video is about and appear as a status update with your video. You also have the option to broadcast to “Only Me.” Normally, not the best option, but can be a good way to test out content and get the hang of broadcasting live. Businesses will likely want to choose Public, unless your video is meant for a very specific segment of your audience. You can choose to broadcast to “Public,” “Friends,” or a custom list of specific followers. Step 2: When prompted, give Facebook access to your camera and microphone (only for first-time use.) How to Live Stream on Facebook – Select the Live Icon Step 1: Go to your newsfeed and tap the Live icon on the far left. With Facebook Live, you can stream from either your mobile device or desktop computer. Luckily, Facebook Live is simple to set up and use, making it easy for any brand to experiment with. So if reaching your hard-earned followers is part of your strategy, Facebook Live should be too. The platform is known for its frequent algorithm updates, and its latest favors video (especially Live video) over other types of content, making it more likely to appear in user’s newsfeeds.
They can join at any time during the live stream, and comment as they please.īeyond that, Facebook itself favors live video. People are notified when a brand they follow is streaming a video, as well as when a friend is tuned into a live stream. But thanks to live streaming, brands have been able to reclaim some of that lost engagement. In turn, engagement rates on most business pages have suffered significantly. Over the past few years, Facebook has made it increasingly difficult to reach fans organically. As evidenced by the engagement rate listed above (10x more comments than regular videos!), it’s a feature most brands simply can’t afford to ignore. These (extremely impressive) numbers aside, live streaming represents an incredible opportunity for brands.įirst and foremost, your followers like it. 1 in every 5 Facebook videos is a live broadcast.Daily watch time for Facebook Live broadcasts has grown by more than 4x.Users comment on Facebook Live videos at 10x the rate of regular videos.Facebook Live videos are watched 3x longer than videos that aren’t live.“Facebook Live Stream” search popularity has risen vver 330% since Facebook Live’s rollout.Wrap your head around these for a second: Over its relatively short shelf life, Facebook Live has had a major impact. Why Should Businesses Live Stream on Facebook? Its popularity quickly caught Facebook’s attention, leading the platform to unveil Facebook Live in April 2016. The live stream craze began with smaller social media apps like Periscope and Meerkat. Once you’ve finished your video, hit the finish button and it will be added to your timeline.
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